Look - I get it. There's a reason the saying "You get what you pay for" is so popular. If you've been in the digital marketing world for any time, there's a 99.999888777% chance you've plopped down the plastic yet another time with high hopes only to click on what amounted to less value than a 2lb bag of beef jerky at a vegan cleansing retreat...ew!
I also understand that virtually every marketing Guru who sells high ticket programs screams "low ticket offers are the devil!" But in reality, virtually every product level and business model can work if done properly (But what do Tony Robbins, Russell Brunson, and just about every other 9 or 10 figure marketer know anyway...)
In our case it's simple: We bend over backwards to create not just good but surprisingly remarkable, useful and valuable products. Then we sell these products at affordable "zero hype" prices to not dozens but thousands of great folks just like you every month. Next: A small but significant percentage of these customers (not leads looking for free stuff all the time) eventually ask us to work directly with them via our coaching programs.
This is simple math. We acquire prospects (phone calls) and customers at lower costs because we're dealing with folks who already like our stuff! This is a true Win/Win: We get to help thousands of people in a way that scales our business!